Brand Manager

Boston, MA (On-site)

$116K/yr – $145K/yrMid Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own the Beverage Brand’s strategic planning, annual marketing execution, and cross-functional leadership to drive growth in revenue and profitability through forecasting, messaging, innovation, and leadership across multiple functions.

Job Description

Responsibilities

General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
Strategy & Planning: Develop, own and monitor channel-specific forecasts for Beverage products, as part of Ocean Spray’s monthly demand planning process.
Lead execution of annual marketing strategies to deliver against the beverage team’s fiscal year earnings target and profitability goals.
Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi-annual Sales materials to Retail Sales team.
Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products
Innovation: Lead and champion margin optimization and “design to value” projects for Beverage business to drive top-line and bottom-line growth across Beverage P&L.
Teaming & Leadership: Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.

Requirements

Strong analytic skills.
Ability to sift through large amounts of data to uncover true drivers behind the “why” and tell the story in a succinct way.
Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
Strong interpersonal and communication skills, with a proven ability to influence without authority.
Candidate should be self-starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.
Bachelor's or University Degree (Required)
Master's Degree (Preferred)
At least 5 Years of Experience

Benefits

Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental, and Vision insurance
Health savings account
Flexible spending account
Life and accident insurance
Employee assistance program
Telehealth services
1:1 health coaching
Supportive benefits for all the stages of your life
401(k) with up to 6% Company matching; additional potential discretionary match at year-end

Ocean Spray Cranberries

3.6 Glassdoor

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in roughly 100 countries worldwide. With approximately 2,000 team members and nearly 20 cranberry receiving and processing facilities worldwide, Ocean Spray is committed to managing our business in a way that respects and cares for our communities, team members and the environment. For more information about our family-farmer owned cooperative, visit www.oceanspray.com.For close to 90 years, Ocean Spray, its family-farmer owners, and our team members have had a long-standing passion for health, taste and authenticity in all our products. The innovative, entrepreneurial spirit of our founders remains rooted in our cooperative's culture and our commitment to be a farm-to-family, health and wellness company. Our north star is our purpose: connecting our farms to families for a better life.

Founded in 1930

Lakeville, Massachusetts, USA

2K employees (140 in marketing)

www.oceanspray.com

65% recommend to a friend

99% CEO approval