Responsibilities

• Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
• Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights
• Help embed the global brand positioning globally by working with local countries and regions
• Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Lead portions of innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Contribute to the global annual brand planning process with input from the local brand team
• Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
• Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals