Brand Manager - New York and New Jersey

New Rochelle, NY (On-site)

$85K/yr – $120K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the portfolio and supplier strategy while driving sales enablement and cross-functional alignment to hit growth and inventory goals in a regulated wine and spirits market.

  • Ownership: Strategy and category analytics to guide GTM, pricing, and profitability with a focus on NY/NJ accounts and supplier partnerships.
  • Execution: Enable sales through education, authentic content, incentives, and sales tools that translate market data into field success.

Job Description

Responsibilities

  • Help define supplier go-to-market strategies, pricing approaches, and portfolio profitability targets.
  • Stay current on category analytics, market trends, and supplier-relevant industry developments.
  • Share data-driven insights with the sales team to support portfolio growth and market execution.
  • Oversee portfolio sales forecasts and inventory performance, with close attention to high-growth items, turn levels, and healthy stock positions.
  • Take a leadership role in business reviews by communicating progress, successes, and opportunities across short-, near-, and long-term depletion and placement goals.
  • Support sales representatives directly and through educational initiatives for both internal teams and customers.
  • Deliver formal and informal wine and spirits education to the M.S. Walker sales team and customers.
  • Create authentic, producer-specific content to support internal and external sales efforts.
  • Design sales incentive programs with clearly defined goals, sales expectations, and distribution targets.
  • Translate press reviews, vintage releases, market data, packaging updates, and technical information into effective sales support materials and point-of-sale resources.

Requirements

  • 10+ years of experience in portfolio, brand, or supplier management, or in a related sales or marketing leadership role.
  • 10+ years of experience in the wine and spirits industry.
  • Bachelor's degree required.
  • Goal-oriented professional with a strong work ethic, positive attitude, and collaborative approach.
  • Excellent organizational, follow-up, communication, critical thinking, and analytical skills.
  • Proficiency with Microsoft Outlook, Excel, Word, PowerPoint, Zoom, and Teams.

Benefits

  • Medical & Dental Insurance
  • Vision Coverage
  • Paid-Time-Off Program
  • Fidelity Investments 401k
  • Disability, Life, Accident & Illness Insurance Packages
  • Discounted Fitness Memberships
  • Free & Discounted Work/Life Resources
  • Career Advancement Opportunities
Women of the Vine & Spirits logo

Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

Founded in 2014
Piermont, New York, USA
19 employees (4 in marketing)

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