Brand Manager

Orange County, CA (On-site)

$95K/yr – $125K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end brand marketing for a growing toy portfolio, shaping strategy, demand, retail storytelling, and data-driven decisions that translate consumer insight into multi-channel impact.

  • Brand & Portfolio Strategy: Position and optimize SKUs, pricing, and forecasting across new and existing brands.
  • Demand & Campaign Execution: Build 360° programs across advertising, retail activations, PR, events, digital, and promotions to drive demand.
  • Retail & Sales Enablement: Collaborate with Sales on selling stories, tools, and insights that win at retail.

Job Description

Own end-to-end brand marketing for a growing toy portfolio, shaping strategy, demand, retail storytelling, and data-driven decisions that translate consumer insight into multi-channel impact.

  • Brand & Portfolio Strategy: Position and optimize SKUs, pricing, and forecasting across new and existing brands.
  • Demand & Campaign Execution: Build 360° programs across advertising, retail activations, PR, events, digital, and promotions to drive demand.
  • Retail & Sales Enablement: Collaborate with Sales on selling stories, tools, and insights that win at retail.
LUKi LAB logo

LUKi LAB

Luki Lab, a brand of Strottman, is an innovative toy company dedicated to creating unique experiences designed to expand a child’s world. We create toys that deliver rich experiences for a new generation of learners.

Founded in 2018
Irvine, California, USA
11 employees (7 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.1%
Direct
54%
Referral
5.4%
Social
12.2%
Paid
1.2%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
3 (27% of company)
Marketing Roles Posted (Last 30 Days)
1