Responsibilities

• Own the development and execution of the annual loyalty program strategy to deliver sales, profitability, and customer KPI targets.
• Lead the CHOICE Rewards program and shape the future loyalty marketing roadmap in alignment with corporate, customer, and brand strategies.
• Serve as an enterprise advocate for customer loyalty, embedding loyalty thinking across merchandising, marketing, finance, and retail operations.
• Drive leading-edge customer relationship marketing strategies that increase customer engagement, retention, and lifetime value.
• Evaluate, analyze, and recommend promotional and investment strategies that improve loyalty program profitability while delivering top-line and customer performance goals.
• Build and lead the annual promotional strategy and calendar, ensuring balance between brand impact, merchandising priorities, and financial expectations.
• Direct the execution of both mass and highly targeted promotions, ensuring flawless implementation and strong in-market performance.
• Lead forecasting, modeling, and financial planning for promotions in partnership with Finance to predict spend, ROI, and customer response.
• Lead in-depth analysis of loyalty, customer, and promotional performance metrics, including redemption behavior, engagement trends, incremental lift, and ROI.
• Translate insights into actionable recommendations that optimize program design, offers, and investment levels.

Preferred

• Strategic Agility
• Business Acumen
• Problem Solving
• Presentation & Storytelling
• Customer Focus
• Drive for Results