Brand Manager, Legacy Biscuits at Ferrero | Parsippany, NJ | $107K/yr – $143K/yr

Ferrero

Brand Manager, Legacy Biscuits

Parsippany, NJ (On-site)

$107K/yr – $143K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional brand innovation and agency collaboration for a premium FMCG program with Ferrero, backed by data-driven analysis.

Own cross-functional brand planning, market analysis and agency collaboration to drive innovation in premium FMCG.
4+ years in FMCG brand management with experience using syndicated data (IRI/Circana) for storytelling.
Lead end-to-end launch support, including agency management and multi-department coordination.

Job Description

Responsibilities

In-depth market, competitive and brand analysis to assist in formulating innovation brand strategies within a fast-paced, premium consumer packaged goods category. Information will be presented monthly to Ferrero cookie category associated leadership
Work with Trade Marketing, Category Management, and sales teams to understand channel and customer-specific business results and develop actionable next steps for growth and improvement
Support day-to-day cross functional team relationships, building strong collaboration and a positive culture across the departments, as well as running point on project tracking and leading weekly and scheduled meetings
Prepare and present engaging, meaningful and persuasive presentations
Ensure consistent brand messaging across all consumer touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
Support the SBM on volume forecasting, fiscal year budget planning/tracking and overall brand planning with interagency teams
Lead agency partners in creative development, asset development and execution of consumer and shopper activation
Participates in brand planning and overall communication planning with IAT
Sets and tracks KPIs, offering recommendations for optimization of plans/assets

Requirements

Bachelor’s degree preferably in business/economics/marketing, Master’s degree is a plus
4+ years of successful experience in FMCG brand management ideally in Food
Experience working with syndicated databases (i.e. IRI Circana, AC Nielsen) and analyzing data trends to story-tell
Ability to manage and prioritize multiple projects within scheduled timelines
Possesses solid project management skills from planning stage to execution and final assessment to achieve brand objectives and goals
Well-versed in business forecasting and budget management
Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e-Com)
P&L management and global marketing experience are a plus
Experience in digital marketing, content development and managing agencies is a plus
Experience working with global teams is a plus

Preferred

P&L management and global marketing experience are a plus
Experience in digital marketing, content development and managing agencies is a plus
Experience working with global teams is a plus

Benefits

Careers with caring built in - discover our benefits here.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero

Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.

Founded in 1946

Niederanven, Luxembourg, LUX

22K employees (2,873 in marketing)

www.ferrerocareers.com