Responsibilities

• Develop and execute marketing initiatives in support of long-term strategies that create consumer and customer demand
• Lead market analysis and play active role in GTM planning against long-term strategy to grow both retail and food service opportunities
• Lead internal team and agencies from brief writing and timeline development through execution and reporting for media, creative, social media, shopper marketing and other projects
• Partner cross-functionally with vice president of business unit, sales, supply chain, and finance to deliver topline and bottom-line business growth
• Recommend ideas and support innovation pipeline creation from research through product commercialization and support
• Manage marketing budget from recommendation through tracking
• Provide regular analysis and recommendations to guide business priorities and marketing recommendations across various KPIs

Requirements

• 6+ years of experience (3+ in CPG brand management)
• Ability to influence management, lead and support cross-functional teams, and handle multiple projects and brands
• Spanish language fluency
• Ability to prioritize and oversee multiple initiatives and business support functions
• Strong data analysis and presentation experience
• Agency management experience
• Outstanding verbal, written, and interpersonal skills
• Excellent organizational and project management skills