Own category strategy and portfolio growth through data-driven planning, cross-functional execution, and GTM optimization.

• Identify untapped consumer opportunities by leveraging consumer and market research and performance data to uncover new volume and profit growth areas
• Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics
• Become the internal expert and “go-to” for your category through ongoing analysis of business performance, trends, insights, and consumer behavior
• Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics
• Product and Portfolio Management
• Drive holistic and detailed understanding of your product portfolio in context of the consumer, category, our customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization
• Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.)
• Develop deep knowledge of your P&L, recommend and actively manage approved initiatives to drive sustained top-line and bottom-line growth
• Provide ongoing business analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews
• Marketing Planning
• Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers
• Guide brand marketing efforts (e.g., creative & content, digital & field experiences) based on business needs and strategic brand development goals, starting with agency briefs through execution and KPI measurement
• Partner with Sales to develop and deliver highly effective, demand generating strategies and tactics to spur growth across retail channels
• Cross-Functional Partnership
• Partner with Project Management and cross-functional teams to overcome executional and logistical hurdles to meet aggressive in-market timing and coordinate product and packaging solutions that lead the market
• Drive alignment on portfolio priorities with senior management and functional leads, including Insights, Product Development, Finance, Operations, and Sales
• Communicate portfolio performance and key initiatives with internal and external stakeholders (e.g., employees, board members, retail customers, etc.)