Brand Manager

Chicago, IL (Hybrid)

$140K/yr – $173K/yrSenior Level7+ years expFull time

Posted 21 hrs ago

Job Summary

Own and shape Kimberly-Clark's external and internal communications by guiding the end-to-end PESO plan, leading influencer and content strategy, and driving partnerships and market-ready GTM initiatives, while nurturing the NICU ecosystem for 2027.

Oversee annual planning and in-year PESO execution across national and retail media
Lead influencer/content strategy and social execution with Studio teams
Drive partnerships, NICU ecosystem leadership, and Go-To-Market innovations

Job Description

Responsibilities

Lead with vision in communications
- Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
- Lead & Creative: Value and T7 Content & Connections
- Huggies PR Lead: Partner with PR agency & Internal PR team on new releases, strategy, articles.
- Influencer & Content Creator: Work closely with our Influencer and Social Content Studio on developing, creating, and executing our social strategy
- Partnerships: Lead our content partnerships with agency partners to maximize relevant cultural partnerships
- NICU: Lead the NICU and Little Fighters ecosystem for 2027
- GTM: Support Delivery team with bring innovations into market thru the Go To Market process for Value and T7 Diapers.

Requirements

Bachelor’s Degree or higher in Marketing/Business related field; MBA preferred.
7+ years previous business experience; brand management or digital marketing preferred.
Familiarity with brand development planning, innovation, and creative ideation processes.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Strong analytical knowledge with ability to analyze results and drive actionable insights.
Ability to influence and deliver compelling communication.
Demonstrated positive energy to effectively represent brand internally and externally.
Must be self-driven, not deadline driven.
Experience working with cross-functional groups (e.g finance, sales, operations, planning).

Benefits

Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

Kimberly-Clark

As a Kimberly-Clark employee, you have an opportunity to impact billions of lives through the products we make, the workplaces we create and the communities we serve. The proof is in our purpose – Here, we are creating Better Care for a Better World and it starts with YOU! Learn more about us and see what inspires you, careersatkc.com.  Through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands, at Kimberly-Clark you and your purpose are in the driver seat of your career.  Huggies®. Kleenex®. Andrex®. Scott®. Kotex®. Poise®. Depend®. The proof is in our products – For 150 years, our brands have been brought to market by a team of purpose-led innovators dedicated to creating Better Care for a Better World. And it takes the right people—in the right jobs and the right place—to make that happen. Join our 45,000+ employees who are changing the world for the better and generously giving back to communities and causes around the globe.  Better Care for a Better World starts by taking care of you and giving you what you need to succeed. We’re dedicated to breaking down barriers to speed decision making and creating a workplace with relentless focus on our consumers and growing our people, like you. The proof is in our people – we've been rated as one of Forbes 2022 World's Best Employers, and it's because of the caring people and the amazing culture that brings out the best in everyone. Join our employees in our amazing culture that brings out the best in everyone.   To make Kimberly-Clark's social media channels an engaging, respectful environment, here are our Community Guidelines: https://www.kimberly-clark.com/en-us/company/community-guidelines

Irving, TX, US

34K employees (3,115 in marketing)

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