Responsibilities

- Develop and recommend short- and long-term growth strategies and tactics that will keep the company competitive and profitable. - Generate annual sales forecast by brand based on trends. Utilizing these forecasts, work in conjunction with sales group/suppliers to determine impact of market factors/programs. - Develop distribution goals by sales route and Company. - Develop general strategies by brand, i.e. incentives, events, advertising, POS, enhancers, on premise promos, etc. - Develop and submit annual marketing plans and budgets to the EVP – Chief Sales Officer for approval. As part of the annual plans, develop monthly tactical plans (Marketing Calendar) required to meet goals. - Develop annual supplier-specific marketing plans for assigned suppliers. - Analyze all marketing performance-related data. Review with Chief Operating Officer, EVP – Chief Sales Officer, and Director Portfolio Management on a monthly basis, or more frequently, as needed. - Provide a marketing perspective and balance to the sales leadership team as they develop strategies and execute on an ongoing basis. - Determine brand potential and opportunities through analysis of the marketplace (competition, channels, demographics, economics, surveys) as well as studying the effects of potential margin changes due to supplier adjusted pricing/rebates, channel pricing, structure, etc. - Identify opportunities for specialty pricing, i.e. quantity discounts, mix/match, discontinued/close-dated products. Review competitive pricing. - Execute/attend meetings as required to meet agreed to supplier goals (internal wholesaler business reviews, external supplier meetings, trade calls, promotions, etc.). - Work with suppliers to develop effective sales programs to win in the market. “Ride with” supplier representatives in the market to ascertain program effectiveness as well as identify new opportunities. - Coordinate local marketing activities with counterparts across all sales teams to represent the supplier’s brands. - Ensure that each brand gets the appropriate level of marketing and sales attention/effort as directed by the EVP – Chief Sales Officer and agreed upon with supplier. - Ensure all marketing expenses are applied to marketing budgets, including: sign shop, POS, CPC tracking, all sales and marketing material requisitions, incentives, etc. - Ensure the marketing budget is properly managed, and that supplier funding and credit issues are resolved in a timely manner. - Order all permanent POS, enhancers, promo items, saleable novelties and other support items and ensure it is available to sales team, as required. - Recommend permanent POS allocations and placement criteria. - Work with supplier representative(s) to develop media purchase plan and negotiate promotions. - Track supplier co-op budget.