Responsibilities

• Developing the product and marketing strategy for new and existing products across the Action Play and Collectibles categories.
• Overseeing the implementation of the product strategy - including consumer targeting, product and packaging development, and setting and achieving cost targets.
• Developing and delivering marketing and communications strategies for the organization.
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Undertake continuous analysis of competitive environment and consumer trends.

Requirements

• 3-5 years of experience within a consumer products marketing organization, preferably with products targeted to kids
• BA in marketing or related field required, MA preferred
• Resourceful; able to self-start and get things accomplished with minimal oversight
• Work effectively within a team environment
• Ability to work in a fast-paced environment and prioritize workload
• Highly organized and able to multitask
• Excellent written and oral communication skills
• Have a positive “can do” attitude
• Proven track record of success in marketing roles
• Ideally, have experience in the toy or sporting goods industry or working in an industry that markets to retailers such as Target, Wal-Mart, and Amazon

Benefits

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs