Responsibilities

• Lead cross-functional team projects to develop and commercialize Brand and Private Label new products, line extensions, and product/packaging improvements.
• Lead consumer research to identify new product opportunities and to guide new product strategic definition.
• Develop strong working relationships with RD&E counterparts to facilitate product initiatives.
• Develop the business case for product commercialization opportunities inclusive of launch strategy, pricing, competitive context, and distribution.
• Develop and interpret detailed P&L’s to drive new product profitable growth.
• Collaborate with Customer Marketing and Category Management to develop sales materials to aid in the launch of new items.
• Analyze business trends and competitive activity to provide strategic input on gaps and opportunities for the brand and portfolio.
• Prepare and present monthly stage gate project updates of key innovation projects to the Hefty Business Unit.

Requirements

• BA/BS degree in Marketing, Business, or related field.
• 5+ years of related professional and progressive Marketing experience in the CPG industry, experience with market research and new product development a plus.
• Strong organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Experience with consumer research methodologies and a New Product Stage Gate Process is desirable.
• Excellent business acumen with experience managing budgets/P&L.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability for some travel (10-15%).

Preferred

• MBA or other advanced degree strongly preferred.

Benefits

• competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment.