Brand Manager, Innovation

USA (Remote)

$96K/yr – $135K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive early-stage innovation and portfolio development for a CPG brand, turning consumer insights into tangible concepts and market-ready plans.

  • Own end-to-end innovation workflow from opportunity to commercialization.
  • Must-have: 5+ years in CPG with 2+ years in Brand Management focused on Innovation.
  • Standout: Cross-functional leadership across ideation, validation, and business-case development.

Job Description

Responsibilities

  • Innovation Strategy & Opportunity Identification
  • Identify whitespace opportunities and emerging consumer needs through analysis of category trends, consumer insights, and competitive landscapes.
  • Translate enterprise growth strategies into clear innovation and renovation territories that expand brand relevance and portfolio growth
  • Monitor evolving consumer behaviors, macro trends, and competitive activity to uncover new areas for innovation and brand expansion.
  • Develop strategic opportunity areas that guide future innovation platforms and product development initiatives
  • Concept Development & Ideation
  • Lead the development of innovative product concepts that address unmet consumer needs and support portfolio growth. Translate consumer insights and data into compelling product propositions and innovation platforms.
  • Facilitate ideation sessions and collaborate with cross-functional partners to generate and refine breakthrough ideas.
  • Build strong project charters that clearly articulate consumer value, brand fit, and commercial potential including proforma P&L that proves financial guardrails and viability
  • Consumer Validation & Market Learning
  • Develop learning plans to validate innovation concepts through consumer research, concept testing, and product feedback.
  • Partner with Insights team to design and execute research that informs concept refinement and prioritization. Translate research findings into actionable recommendations that strengthen product propositions and support decision making.
  • Pipeline & Portfolio Management
  • Contribute to the development and maintenance of a multi-year innovation pipeline aligned with strategic growth priorities.
  • Prioritize and manage innovation initiatives to ensure a balanced portfolio of near-term, adjacent, and longer-term opportunities.
  • Continuously refine innovation initiatives based on new insights, business priorities, and market learning.
  • Support the development of strong business cases and financial projections for innovation initiatives to ensure portfolio sufficiency
  • Cross-Functional Leadership
  • Lead cross-functional teams through early stage gate and commercialization processes.
  • Manage projects through stage gate and commercialization processes to ensure initiatives progress efficiently and successfully launch? (as written) - translate research insights into actionable recommendations that strengthen product propositions and support decision making.
  • Monitor post-launch performance and identify key learnings to inform future innovation initiatives.

The Hain Celestial Group

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40