Responsibilities

• Portfolio Strategy & Business Ownership
• Own the Total Line Plan (TLP), forecasting, financial goals, margin targets, and pricing strategy to hit growth targets
• Own the product roadmap, line planning, and pricing tiers across the portfolio
• Define product and innovation direction, price, margin, positioning, and key features that drive growth
• Develop a licensing and partnership roadmap that extends the brand into new spaces
• Brand Building
• Help define and evolve brand positioning, identity, and vision, the north star that every product and campaign ladders up to
• Help establish a distinctive voice, tone, and visual world that sets the brand apart and stays consistent over time
• Ensure brand consistency across every consumer touchpoint, packaging, retail, digital, and marketing execution
• Market Intelligence & Analysis

Requirements

• At least 3 - 5 years of experience in brand marketing, product marketing, or category management
• Proven track record managing a product portfolio against financial growth targets
• Comfortable forecasting, setting pricing, and driving to margin goals
• Strong data literacy: you can pull insights from POS data and market research and build a credible TLP
• Natural storyteller with an eye for design: you can turn a product concept into a visually and conceptually compelling brand narrative that resonates with consumers and excites retail buyers
• A natural leader who drives alignment, earns trust across functions, and keeps cross-functional teams moving
• Adaptable by nature. You don’t get rattled when priorities shift, because in this environment they will
• You work well with both left-brain engineers & right-brain designers, & you know how to get the best out of both
• Bachelor’s degree in Marketing or related field, or equivalent experience