Brand Manager - Hero

Ewing, NJ (Hybrid)

$111K/yr – $158K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the brand growth engine across retail, partnerships, and US commercialization, turning insights into action and guiding budget, forecast, and inventory with cross functional leadership.

  • Brand strategy and creative execution: lead architecture and roll out a refreshed look across touchpoints.
  • Partnerships and retail leadership: own collaboration strategy and 1 2 retailer activations from planning to delivery.
  • Commercialization and operations: drive US strategy, Stage Gate style approvals, and disciplined forecast and budget alignment.

Job Description

Responsibilities

  • Turn insights into action: Leverage consumption data, lead share modeling, and category analytics to uncover opportunities and fuel smarter decisions across the business.
  • Bring the brand recharge to life: Lead brand architecture and partner with creative to roll out a new look and feel across every consumer touchpoint.
  • Lead brand collabs and partnerships: Identify brands, creators, or talent to partner with on Hero. Own the partnership strategy, planning, and execution from start to finish.
  • Be the brand lead for 1-2 key retailers: Partner with sales to bring the brand story to retail customers, build joint plans, and drive profitable growth.
  • Drive US commercialization: Lead strategy through execution for US-based commercial innovation, including managing the transfer of projects from GNPI to the US and building a more formal approval process via Stage Gate.
  • Own the forecast: Contribute to monthly PPR forecasting, partnering with leadership, brand, and sales to align on financial targets and keep the business on track.
  • Manage the budget: Own brand budget planning, tracking, and allocation with discipline and accountability.
  • Stay on top of inventory: Collaborate across Sales and Ops to manage inventory position, communicate shifting targets, and evaluate ongoing opportunities.
  • Anticipate what's next: Obsessively track consumer behavior, competitive moves, and cultural shifts, then pivot plans with confidence and speed.

Requirements

  • BA/BS required; MBA strongly preferred
  • 5-8+ years in marketing (CPG, OTC, personal care, or related categories); beauty experience strongly preferred
  • Experience owning or influencing a P&L and delivering measurable business results
  • Familiarity with consumer research tools and syndicated data (e.g., Circana, Numerator, Scintilla)
  • Experience building compelling sell-in stories for retail customers and presenting in front of buyers preferred

Preferred

  • Proven track record in brand partnerships and collaborations
  • Strong storytelling and presentation skills

Benefits

  • As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
  • U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
  • You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
Church & Dwight Co., Inc. logo

Church & Dwight Co., Inc.

3.6 Glassdoor

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, BatisteTM, OxiCleanTM, TrojanTM, XTRATM, NairTM, First ResponseTM, SpinbrushTM, OrajelTM, VitafusionTM, Li’l CrittersTM, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together.Bring your determination:We’ll give you the space to own your success and do work you didn’t know was possible.Bring your team spirit:We’ll offer you an open-minded and low-ego environment.Bring your courage:We’ll help you make a tangible impact on the business.

Trenton, New Jersey, USA
5.5K employees (512 in marketing)
65% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
74K
Traffic Source Mix
Search
44.6%
Direct
40.5%
Referral
11%
Social
2.9%
Paid
0.7%

Headcount Trend

Current headcount: ~5.5K

Marketing Team

Marketing Team Size
448 (8% of company)
Median Career Experience
15 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$50M
Last Raise
$50M
Post IPO Equity, 10 months ago

Funding History

  • May 2025
    Post IPO Equity • $50M

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