Responsibilities

• Assist brand team in developing and executing a fully-integrated GTM strategy.
• Support local and national roll-outs of new products and services.
• Maintain strict brand integrity across all campaign executions.
• Improve the digital customer experience with optimizations to website, landing pages, social media strategy, influencer initiatives, online paid media and more.
• Help lead the strategy, planning, and execution of customer and industry trade shows, as well as national and regional corporate events across the US.
• Lead creative and editorial development across formats, including web, blog, campaigns, guides, reports, and brand content.
• Mange process for improving and updating product packaging.
• Convert research and end-user data into actional insights and recommendations that will improve campaign outcomes.
• Work closely with sales to deliver solutions that improve conversion success and long-term customer loyalty.
• Measure and report ROI of campaigns and initiatives.

Requirements

• Bachelors degree and 3 years of experience in Marketing, Brand Management, Advertising or similar field.
• Proven track record managing successful marketing campaigns from conception to completion.
• Growth mindset paired with creative problem-solving capabilities.
• An eye for aesthetic, design & keen attention to detail.
• Proactive approach and capacity to work under minimum supervision.
• Ability to clearly articulate complex ideas to diverse audiences.
• Excellent project management and prioritization skills.
• Proven experience organizing and leading cross-functional teams.
• Marketing experience in the building materials industry is a plus.
• Travel Requirement: 15%

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement