Brand Manager - Hendrick's

New York City, NY (On-site)

$107K/yr – $130K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own brand strategy and growth execution for Hendrick’s, coordinating across multi channel programs and analytics to uncover opportunities.

Brand ownership: strategy development and program execution across marketing streams.
Program leadership: lead or support creative, PR/influencer/experiential, shopper/eCommerce, and media plans.
Measurement: analyze marketing effectiveness and identify new opportunities.

Job Description

Responsibilities

The Brand Manager will support the development of brand strategy and drive growth of Hendrick’s through excellent marketing execution.
The Brand Manager will also lead or support key programs, including but not limited to creative development; PR/influencer/experiential programs; shopper and eCommerce programs; media planning and social media.
Lastly, the Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Preferred

In addition, our ideal candidate has a demonstrated track record of leading projects from strategy to execution to evaluation, working with cross-functional teams leading agencies and managing global and commercial stakeholders.
A strong knowledge of culture and social media culture is preferred.

Benefits

We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
Our employees enjoy a generous vacation entitlement.
Comprehensive Private Healthcare that includes Medical, Dental & Vision
Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
Our Life and AD&D cover is a multiple of three times your annual basic salary.
Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.

William Grant & Sons

William Grant & Sons is an independent, family owned premium spirits company.When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over.These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations. We consistently win the industry’s top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people. One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term. William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today.

Founded in 1900

Bellshill, Scotland, GBR

2.7K employees (388 in marketing)

www.williamgrant.com