Brand Manager, HCP Marketing, Peer-to-Peer at Abbott Laboratories | Alameda, CA | $114K/yr – $228K/yr

Brand Manager, HCP Marketing, Peer-to-Peer

Alameda, CA (On-site)

$114K/yr – $228K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own speaker and P2P program governance for a regulated medical portfolio, aligning content, training, and events with Clinical, Marketing, Field Training, and Sales while tracking compliance, budget, and impact.

Speaker program ownership: onboarding, training, and contracts in collaboration with Ethics and Compliance.
Tradeshow leadership: national product theaters and cross-functional coordination across endo, ped endo, and PCP shows.
Measurement and governance: program dashboard, trend reporting to Sales leadership, and evolving compliance practices.

Job Description

Responsibilities: Manage ADC P2P Program and Speaker’s Bureau including strategy, content development, speaker training & onboarding, tradeshow management and operations
Develop content plan and speaker programs to support key business priorities and educational needs in collaboration with Clinical and Medical Affairs, Marketing, Field Training, and Sales stakeholders
Manage speaker training including new speaker onboarding, training on new programs and periodic in person training sessions
Manage tradeshow presence including execution of impactful national product theaters across endo, ped endo and PCP shows in coordination with key stakeholders
Identify standard best practices. including tracking and measurement of all programs, budget, content and evolving compliance requirements and will maintain a program dashboard and communicate trends to Sales Leadership on an ongoing basis.
Contract speakers in coordination with Office of Ethics and Compliance (OEC) and maintaining all Speaker contracts in ContractHub
Comply with global regulations and requirements, company policy, operating procedures, processes, and task assignments
Keep current on developments in the field, specifically on product/therapy knowledge, market, and industry trends

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Product management experience in medical products or services preferred.
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.