Brand Manager, Group Meals

Plano, TX (Hybrid)

$132K/yr – $140K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Owns KFC's family and sharing growth from concept through market, turning validated CUO concepts into transactions while safeguarding Chicken on the Bone equity; leads the group-meal growth platform and ensures alignment with Modern Menu and Modern Value to attract family and group customers, plus manages the annual group-meals plan, pricing guardrails, and cross-functional execution.

  • Owns concept-to-market for group meals
  • Leads cross-functional teams to launch concepts, promos, and plans

Job Description

Responsibilities

  • The Brand Manager, Group Meals owns KFC's family and sharing business – buckets, family meals, and group occasions built on Chicken on the Bone, KFC's most distinctive equity.
  • The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and converting KFC's signature strength into transactions.
  • This role is critical to the Bird Comeback Plan because it owns concept-to-market for the group-meal growth platform – and protects the Chicken on the Bone equity – that enables KFC to become more Relevant, Visible, and Consistent with customers.
  • It anchors Modern Menu and Modern Value, giving families and groups an abundant, affordable reason to choose KFC.
  • Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual group-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value & eComm sets, and leads cross-functional teams, agencies, and franchisees to bring it to life across the system.
KFC Europe logo

KFC Europe

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Salaries

Posted range

$132K/yr – $140K/yr

Taken straight from the job posting.

See all KFC Europe salaries

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58
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Brand Manager, Group Meals

KFC Europe · Plano, TX · Hybrid