Responsibilities

• Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels
• Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels
• Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging
• Lead and manage creative agencies to deliver effective marketing materials to support field sales
• Collaborate with the field sales leadership team to drive execution excellence
• Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed
• Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics
• Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
• Demonstrate independence by prioritizing and completing assignments
• Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner