Brand Manager, Government Marketing

Alameda, CA (Unknown)

$114K/yr – $228K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own market-facing healthcare marketing with a focus on government channels, translating scientific information into effective HCP messaging while aligning cross-functional teams to execute compliant programs that drive sales and margin.

  • Market Opportunity & Strategy: Monitor market dynamics and competitive activity to identify opportunities and guide channel-specific tactics.
  • Cross-Functional Leadership: Manage agencies, collaborate with field leadership, and ensure regulatory-compliant promotional tactics.
  • Measurement & Budget: Define KPIs, adjust programs in real time, and own project budgets from forecast to tracking.

Job Description

Responsibilities

  • Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels
  • Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels
  • Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging
  • Lead and manage creative agencies to deliver effective marketing materials to support field sales
  • Collaborate with the field sales leadership team to drive execution excellence
  • Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed
  • Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics
  • Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
  • Demonstrate independence by prioritizing and completing assignments
  • Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner

Requirements

  • Bachelors Degree in Marketing, Business, Life Sciences, or a related field.
  • Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.

Preferred

  • MBA
  • Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly
  • Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
  • Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
  • Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must
  • Strong presentation and communication skills
  • Strong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis
  • Strong project management and conflict resolution skills –the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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