Responsibilities

• Develop and execute brand strategy to drive awareness, acquisition, loyalty, and revenue growth.
• Lead product pipeline planning, stage-gate process, and launches; ensure products meet brand positioning, margin targets, and timelines.
• Serve as primary liaison for talent (veterinarians, celebrities), overseeing approvals, shoots, contracts, and communications.
• Approve brand creatives, copy, and production assets; maintain brand messaging, architecture, and visual identity across channels.
• Oversee website merchandising, promotions, and KPIs; collaborate with SEO and content teams to optimize engagement and conversions.
• Conduct market, consumer, and competitor research to identify opportunities, threats, and emerging trends.
• Lead brand calendar, projects, and meetings; coordinate with cross-functional teams to ensure alignment on timelines and priorities.
• Support retail, PR, social, CX, and acquisition initiatives to maximize reach, brand health, and CAC performance.

Requirements

• Strategic brand management and multi-channel campaign execution
• Project management and cross-functional collaboration
• Expertise in brand strategy, consumer behavior, and CPG marketing principles.
• E-commerce and website merchandising expertise
• Data-driven decision-making (ROI, CVR, AOV, LTV)
• Talent and creative approval management
• Ability to strengthen brand assets, messaging, and consumer engagement.
• Strong communication, collaboration, and mentorship
• Required Education: Bachelor’s degree in Marketing, Business, or related field
• Required Experience: 6–8 years in brand management, digital marketing, or product marketing (CPG preferred).

Preferred

• Preferred Experience: Experience with subscription-based businesses, loyalty programs, or pet-related products

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.