Brand Manager, Global Innovation

New York City, NY (Hybrid)

$107K/yr – $134K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the global innovation agenda for a top brand by turning consumer insights into a sustainable growth pipeline from ideation to market, with cross functional influence and a clear stage-gate process.

  • Own end-to-end front end innovation and platform development across markets, balancing consumer, sales and distributor feedback.
  • Lead go/no go decisions with KPI based insights and cross-functional sign-off.
  • Collaborate with Local Brand Marketing and Brand Units to align on global strategies and regional execution.

Job Description

Responsibilities

  • Bring Global Innovation vision to life & deliver leading edge innovation capabilities.
  • Be a leader on the consumer-centric Innovation team delivering incremental sustainable growth across the portfolio.
  • Help execute the new ways of working with Global Brand Units and Market.
  • Ensure that methodologies / approaches / framework developed are value add and facilitate local and global market needs.
  • Drive Consumer Centricity Across The Business
  • This team member is building innovation for one of the biggest Pernod Ricard brands, thus consumer/market evidence will be needed to bring along partners.
  • Leverage analytics, insights and testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision.
  • Incorporate a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts.
  • Drive consumer centricity from ideation to execution.
  • Contribute to pipeline development on Absolut, Malibu or Kahlúa in conjunction with Local Brand Marketing Teams and Brand Unit: End to End Project management to gain alignment on innovation platforms, pipeline, agenda for the regions, sign-off on innovation initiatives.

Requirements

  • Master's degree preferred.
  • A minimum of 3-5 years relevant experience, such as supporting innovation teams in the F&B or Spirits industry in North America or globally within a large established organization; other relevant experience such as BelAlc Brand Management, within an innovation agency, within a design team, Project Management experience or technical spirits experience in R+D a plus.
  • Demonstrated ability to develop strategic innovation platforms/framework.
  • Ability to deliver strong incremental innovation pipeline opportunities,
  • Creative and analytical talent to optimize ideas grounded in consumer/market insights.
  • Drive collaboration to move projects forward in a complex, matrix organizational structure.
  • Financial experience to work the P&L and manage costs while staying true to the "must have" innovation deliverables.
  • Proven ability to influence and drive action working with cross-functional teams (internal and external to Pernod Ricard).
  • Languages: English (must have excellent/fluent business proficiency in written and verbal communication); Spanish or French a plus.
  • Project Management Skills: Strong project management skills - ability to drive overall project management, understand critical path and manage to deadlines in a complex environment.

Preferred

  • Master's degree preferred.
  • Languages: Spanish or French a plus.

Benefits

  • We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week.
  • We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
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Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

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