Brand Manager

Dallas, TX (On-site)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand-aligned restaurant marketing across multiple concepts, with leadership in strategy, brand, and local activation.

  • Over 3 years of marketing experience in restaurant, hospitality, or retail.
  • Must-have: Bachelor’s in Marketing/Related field.
  • Standout: Leadership experience with a passion for food trends.

Job Description

Responsibilities

  • Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans that align with our brand vision and business objectives across multiple restaurant concepts.
  • Brand Management: Oversee and ensure consistency in brand messaging, tone, and visual identity across all platforms and locations.
  • Digital Marketing: Manage digital marketing efforts, including website management, email marketing, social media strategy alongside Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic.
  • Market Research and Analysis: Conduct market research to identify trends, monitor competitor activities, and stay updated with best practices. Use insights to refine and improve marketing strategies.
  • Collaborative Partnerships: Work closely with operations, design, and finance teams to align marketing activities with business objectives and revenue goals.
  • Public Relations and Community Engagement: Develop relationships with media and influencers, assist with coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.
  • Local Store Marketing: Identify and activate local marketing opportunities, sponsorships, and grassroots marketing while partnering with restaurant operations to execute sales building promotions.
  • Budget Management: Oversee marketing budget, ensuring effective resource allocation, cost management, and return on investment.

Requirements

  • 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector.
  • Bachelor’s degree in marketing, Business, Communications, or a related field.
  • Proven experience with digital marketing, social media strategy, and brand management.
  • Strong analytical skills with experience in market research, data analysis, and customer insights.
  • Handles and prioritizes multiple projects.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to lead and inspire a team.
  • Passion for food and the restaurant industry, with a keen sense of current food and dining trends.

    Benefits

    • Comprehensive health, dental, and vision coverage
    • Dining discounts at all of our restaurant locations
    • Opportunities for professional growth and development within a fast-growing company