Brand Manager - ETC Channel at VitaDairy Việt Nam | New York, USA

VitaDairy Việt Nam

Brand Manager - ETC Channel

New York, USA (On-site)

$121K/yr - $140K/yr (Est.)Mid LevelFull time

Posted 2 months ago

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Job Summary

Drive medical marketing and hospital/pharmacy channel strategy for VitaDairy's nutrition line, aligning scientific content, regulatory compliance, and KOL engagement to increase hospital penetration and in-store pharmacy impact.

Own hospital and pharmacy channel strategies with medical marketing content.
Must-have: Minimum 3 years in Brand/Medical Marketing in nutrition, healthcare, or related fields.
Standout: KOL management and medical-event experience.

Job Description

Responsibilities

Medical & Scientific Marketing
Develop and execute medical marketing strategies tailored for HCPs (doctors, pharmacists, dietitians).
Translate scientific evidence into effective communication materials for the medical community.
Lead creation of scientific content: monographs, detail aids, product training, HCP educational materials, and nutritional guidelines.
Work with Medical Affairs to ensure all claims and materials comply with regulations .
Hospital Channel Management (70%)
Build strategic plans for hospital penetration and recommendation growth.
Collaborate with Sales (ETC) to drive adoption in targeted hospitals (public, private, central/provincial).
Design and manage HCP engagement activities:
Scientific seminars, case presentations, round-table discussions

Requirements

Mandatory: Degree in Medicine, Pharmacy, Nutrition, or relevant scientific field.
Minimum 3 years in Brand/Medical Marketing within Nutrition, Healthcare, Pharmaceuticals, or related categories.
Strong channel expertise: Hospital & Pharmacy Chains .
Proven track record in:
- Medical communication & scientific marketing
- HCP engagement & KOL management
- Product launches and medical events
- Category management in adult or clinical nutrition
Business understanding: good knowledge of key consumer insights, market research based on qualitative and quantitative data.
Strong medical & scientific acumen (especially in adult nutrition).
Excellent planning, execution, and cross-functional leadership.
Strong business mindset & data-driven decision-making.
Ability to work under pressure with high accountability.
Outstanding communication and presentation skills for HCP audiences.
Strong in digital marketing
- Translate scientific evidence into effective communication materials for the medical community.
- Lead creation of scientific content: monographs, detail aids, product training, HCP educational materials, and nutritional guidelines.
- Work with Medical Affairs to ensure all claims and materials comply with regulations .
- Build strategic plans for hospital penetration and recommendation growth.
- Collaborate with Sales (ETC) to drive adoption in targeted hospitals (public, private, central/provincial).

Preferred

Bachelor’s degree or additional certification in Marketing or Business.

VitaDairy Việt Nam

Established in 2005, VitaDairy has affirmed its position as number 1 in colostrum in Vietnam. VitaDairy provides high-quality dairy products to its customers with the goal of providing optimal nutritional solutions for all customers, especially helping mothers to release some of their worries when raising their children.Starting with KINDNESS, combined with SCIENCE and non-stop CREATIVITY, VitaDairy takes those 3 factors as core values to inspire and spread the spirit of FOR HUMANS to all the staff. VitaDairy was established with the goal of serving people, carrying the mission of Nurturing vitality; and always trying our best to devote ourselves to the benefit of our society.

Founded in 2005

Minh Xuan, Tuyen Quang, VNM

128 employees (24 in marketing)

vitadairy.vn