Responsibilities

• Content, Music, & Programming
• Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.).
• Curate music, manage playlists, create format clocks, and write/oversee promotional content.
• Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement.
• Analyze ratings, audience insights, and research to refine programming and increase listenership.
• Talent Management
• Hire, train, and mentor on-air hosts, producers, and board ops.
• Conduct regular air-checks and provide clear, constructive performance coaching.
• Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.
• Operations & Scheduling

Requirements

• Strong written and verbal communication
• Creativity, vision, and strong branding instincts
• Leadership and mentorship abilities
• Problem-solving and project management
• Technical broadcasting and automation knowledge
• Audience engagement, cultural fluency, and market research skills
• 5+ years of experience in radio programming, preferably in Latin formats
• Expertise with scheduling software
• Proven track record of growing ratings and leading programming teams
• Strong understanding of U.S. Hispanic and regional Latin music cultures

Preferred

• Bilingual (English/Spanish) strongly preferred