ENGLEWOOD MARKETING

Brand Manager

Green Bay, WI (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end channel leadership for Amazon and Walmart, translating forecasts and product pipelines into revenue targets while shaping omnichannel roadmaps and ROI-driven promotions.

  • Own channel performance and targets across 1P/3P with data-backed planning and cross-functional alignment.
  • Lead omnichannel strategy, promos, content, and product launches to drive growth and informed decision-making.

Job Description

  • Own channel performance across Amazon and Walmart (1P & 3P), including annual forecasting, product pipeline management, and delivery of monthly revenue and profit targets.
  • Develop and execute promotional calendars, rigorously measuring ROI to optimize performance.
  • Partner across paid and organic marketing teams to manage the full digital funnel and drive channel growth.
  • Support annual brand planning through data-driven insights, performance analysis, and actionable recommendations.
  • Build and execute omnichannel strategies, defining clear roadmaps, positioning, and winning assortments in collaboration with marketing and product teams.
  • Leverage analytics to identify growth opportunities and inform strategic decision-making.
  • Oversee content development, ensuring accuracy, consistency, and alignment with brand guidelines across all digital touchpoints.
  • Collaborate cross-functionally with sales, marketing, product, and external partners to align on account strategy, merchandising, and go-to-market execution.
  • Lead end-to-end new product launches, including timelines, go-to-market planning, and execution with internal teams and agency partners.
  • Drive innovation by identifying and developing new product opportunities from concept through commercialization.