Brand Manager, E-Commerce at Solara Labs | Doral, FL

Solara Labs

Brand Manager, E-Commerce

Doral, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand and performance for a digitally native supplement brand across DTC and marketplaces, leading brand, product launches, and data-driven creative decisions.

Own brand positioning, messaging, and cross-channel storytelling
Must-have: 5+ years in brand management with e-commerce exposure
Standout: Experience scaling Shopify and Amazon/Walmart ecosystems

Job Description

Responsibilities

Own brand positioning, messaging, and storytelling across all digital channels
Lead product launches end-to-end (positioning, naming, claims, packaging, go-to-market)
Partner with Creative to develop high-performing, conversion-driven assets
Own performance across Amazon, Walmart.com, and Shopify (DTC)
Drive PDP optimization (Amazon A+, content, listings, brand stores)
Understand and improve conversion, traffic, and content performance
Lead email marketing strategy (flows, campaigns, retention)
Partner on paid media (Meta, Google, marketplace ads)
Use data to inform creative, messaging, and growth decisions
Own KPIs, forecasting, and budget allocation

Requirements

5+ years in brand management with strong e-commerce exposure
Hands-on experience scaling Shopify (DTC) brands
Strong understanding of Amazon ecosystem (highly preferred) and Walmart.com
Experience with:
Email marketing (strategy + execution)
Paid media (Meta, Google, or marketplaces)
Ability to connect creative decisions to performance outcomes
Data-driven, but with strong brand and creative instincts

Preferred

CPG, supplements, or health & wellness experience
Experience working with Amazon or performance agencies
CRO and UX collaboration experience

Solara Labs

Solara Labs is a boutique manufacturer of dietary supplements for the nutrition industry. We specialize is complex formulations and unique delivery formats, including our industry-leading fast-melt technology. Our 100 years combined experience in nutraceutical formulation development make us the trusted R&D arm of leading brands seeking differentiation in the marketplace. We also have three brands of our own which showcase the breadth and sophistication of our technology (EZ Melts®, BariMelts®, and Renzo’s®).Companies interested in working with us are encouraged to submit a project inquiry through our website.

Founded in 2007

Hialeah, Florida, USA

36 employees (9 in marketing)

www.solaralabs.com