Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
2 hrs ago
Brand Manager, Digital Marketing
New York, USA (On-site)
$120K/yr – $130K/yrMid LevelFull time
Posted 5 months ago
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Job Summary
Drive global brand and digital activation across markets, aligning JTBD insights, D2C, and data-driven personalization to optimize consumer experiences.
- Own the global brand and digital activation roadmap across markets.
- Collaborate with markets to map consumer journeys and adapt digital ecosystems.
- Guide media strategy, paid media activation, and D2C data personalization initiatives.
Job Description
Responsibilities
- Oversee the Brand/Digital Content Planning and Global Campaign Activation, formalizing strategies to enhance consumer engagement.
- Evolve and integrate digital initiatives into Brand Experience Playbooks and Campaign/Activation Toolkits, ensuring a seamless consumer journey.
- Collaborate closely with key markets to understand digital JTBD and adapt our digital ecosystem to meet market requirements.
- Identify and implement best practices across markets, creating practical use cases to enhance our digital strategies.
- Expand responsibilities to include the strategic direction of global digital footprint and consumer experience (CX).
- Guide local markets in executing specific localized assets, ensuring they can adapt master assets produced at the global level.
- Formalize strategies for Media Strategy & Partnerships, focusing on how the House of Suntory shows up across paid media globally.
- Develop and implement activation guidance for paid media, maximizing content utilization.
- Transition responsibilities towards direct-to-consumer (D2C) initiatives, focusing on data-based personalization within member experiences.
- Liaise with the DMS team to integrate eCommerce evolution into the House of Suntory as new tools and best practices emerge.
- Partner with the Consumer Insights lead to map the consumer journey, leveraging insights to optimize digital experiences across all consumer touchpoints.
- Strategic oversight and management of the brand's social channels in collaboration with brand managers
Requirements
- Proven experience in brand management, digital marketing, or consumer experience roles.
- Strong understanding of digital strategies and their implementation within a global context.
- Excellent communication skills and the ability to collaborate with diverse teams across regions.
- Analytical mindset with a focus on data-driven decision-making.
Benefits
- annual bonus, 401K match, profit sharing, and medical and wellness benefits
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!
Traffic Signals
Monthly Visitors
8K
Traffic Source Mix
Search
28.7%
Direct
46.6%
Referral
5.9%
Social
17.1%
Paid
1.5%
Headcount Trend
Current headcount: ~19
Marketing Team
Marketing Team Size
3 (16% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
7
