Responsibilities

• Collaborate with Marketing and Brand teams to understand campaign priorities and business objectives, applying a digital-first lens to bring initiatives to life across channels and platforms.
• Develop a promotion campaign calendar to grow Digital sales, ensuring alignment with business priorities, campaigns, promotions, and partnerships.
• Partner with cross-functional teams (including Partnerships, PR, Media and Owned channels) to extend campaign reach and enhance visibility across digital platforms.
• Work closely with external creative agencies to develop compelling digital content for mobile app, web, email, and paid media
• Translate campaign strategies into clear digital requirements and execution plans, effectively cascading direction to eCommerce, product, and technical teams to ensure seamless delivery.
• Oversee the end-to-end technical execution of digital campaigns, partnering with eCommerce and product teams to ensure a seamless and optimized user experience.
• Lead digital communication strategies for campaigns, including CRM planning, execution, and performance analysis.
• Lead Field and Franchisee communications on plans including strategic slide development and continuous management of field notification channels.
• Analyze key digital performance metrics such as sales mix, profitability, active users, and conversion drivers to evaluate impact and inform optimization strategies.
• Monitor competitive landscape, consumer behavior, and emerging technologies to identify opportunities for innovation and growth.

Requirements

• Attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
• Bachelor’s degree from an accredited 4-year university in Marketing or a related field.
• 8+ years of relevant experience with Bachelor’s, 6+ years with Master’s.
• Experience in a Digital Marketing position for a consumer products company ($500M+ in size) with a background in customer relationship management, loyalty, and/or e-commerce preferred.
• Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.
• Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.
• Strong analytical skills to interpret data and form action-able recommendations.
• Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.

Preferred

• Experience in customer relationship management, loyalty, and/or e-commerce (CRM/loyalty/e-commerce) preferred.