Brand Manager

Napa, CA (On-site)

$109K/yr – $171K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own brand and marketing operations with cross functional leadership to drive long term growth and integrated trade marketing across traditional and non traditional wine channels.

  • Brand and Trade Marketing: Owns a 5-year strategic brand vision and plans, aligning with Sales, Finance, Legal, and Sr. Leadership.
  • Marketing Mix & Promotions: Manages product positioning, packaging, pricing actions, POS, and trade/consumer communications, plus integrated promotions.
  • Digital and Channel Engagement: Builds web, social, and digital strategies and campaigns aligned to brand comms and channel mix.

Job Description

  • Manages and monitors day-to-day operations to ensure smooth workflows and that company standards are met
  • Manages company culture and holds self, peers accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
  • Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
  • Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
  • Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
  • Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
  • Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
  • Ensures compliance and consistent application of company policies, initiatives, and decisions
  • Advocates for brands (both traditional wine and non-traditional wine innovation) by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. Leadership
  • Develops 5-year strategic brand vision and plans for long-term growth
  • Owns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
  • Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners
  • Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
  • Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
  • Works closely with Supply Chain optimize forecasting based on accurate marketing and sales trends/plans
  • Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
  • Manages the recommendation of products and pricing utilizing data and insights
  • Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
  • Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
  • In conjunction with Finance Team, evaluates Agency Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet?
  • Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
  • Wine industry experience preferred
  • Familiarity with Nielsen and other data source reporting
  • A passion for wine and the industry
  • Delicato offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.
Delicato Family Wines logo

Delicato Family Wines

3.9 Glassdoor

UNCORK YOUR POTENTIAL...Delicato Family Wines, one of the fastest growing wine companies in the country has more than 90 years of California winemaking and grape growing heritage. Family owned and operated since the company’s founding in 1924, three generations of Indelicato family have fostered the winery’s commitment to innovation, quality and environmental stewardship – cornerstones that have harnessed the family’s long-term focus and solidified the winery as an internationally recognized leader in the industry. Under the leadership of CEO, Chris Indelicato, the winery harvests some of the most diverse and desirable vineyard estates across the top regions of California. Today, Delicato Family Wines farms 4,000 acres of vineyards including San Bernabe Vineyard in Monterrey, one of California's oldest grape-growing regions; Clay Station, a remarkable vineyard property located in the rolling, sunny foothills in Lodi and Black Stallion Estate Winery in the Napa Valley along the famed Silverado Trail. As nearly a century’s worth of hard work continues to flourish, Delicato Family Wines is committed to producing and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. Today Delicato is the fastest growing wine company in the Top Ten wine companies in the US, with a diverse portfolio of brands such as Bota Box; Gnarly Head; Delicato’s luxury Silverado Trail Black Stallion Estate Winery; Z. Alexander Brown wines made with Grammy-winning performer Zac Brown; and Earth Wise Vineyards from certified organic grapes.

Founded in 1924
Manteca, California, USA
779 employees (47 in marketing)
70% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
13.2K
Traffic Source Mix
Search
32.4%
Direct
48.4%
Referral
6%
Social
12%
Paid
1.1%

Headcount Trend

Current headcount: ~779

Marketing Team

Marketing Team Size
47 (6% of company)
Marketing Roles Posted (Last 30 Days)
1