Brand Manager

USA (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Shape and lead multi-brand marketing, aligning strategy with luxury-brand objectives while guiding client relationships and cross-functional delivery to drive measurable growth.

  • Own strategy, KPIs, and monthly plans across brands, with data-driven recommendations to clients.
  • Manage executive client relationships, run strategic reviews, and navigate budget or strategy trade-offs with transparency.
  • Mentor team and coordinate design, web, and strategy workstreams to deliver on brand voice and content roadmaps.

Job Description

Responsibilities

  • Strategic Marketing Leadership (40% of time) Own the marketing strategy for each assigned brand Conduct market research, competitive analysis, and identify growth opportunities Develop comprehensive monthly marketing plans aligned with business objectives Set clear KPIs and track performance metrics Proactively identify opportunities to expand client services or leverage new technologies Present data-driven recommendations to clients with confidence Challenge clients constructively when their requests don't align with marketing best practices
  • Client Relationship Management (30% of time) Build and maintain deep 1:1 relationships with every brand owner/decision-maker Conduct regular strategic meetings (minimum bi-weekly, preferably weekly) Truly understand each brand's voice, values, target audience, and competitive position Act as trusted marketing advisor - clients should view you as their marketing expert Proactively communicate progress, challenges, and opportunities Manage client expectations with transparency and professionalism Be comfortable being uncomfortable - have difficult conversations when needed about budget, strategy, or performance
  • Team Leadership & Project Oversight (20% of time) Delegate email writing, web updates, and execution tasks to appropriate team members Provide clear creative direction and brand guidelines to designers and web admins Review and approve all client-facing deliverables for brand alignment Mentor junior team members on brand strategy and client communication Coordinate cross-functional collaboration between design, web, and strategy teams Monitor project timelines and ensure delivery meets quality standards
  • Brand Voice Development & Content Strategy (10% of time) Document and maintain brand voice guidelines for each client Ensure all marketing communications reflect authentic brand voice Develop messaging frameworks and content pillars Train team members on brand-specific communication standards-Evolve brand positioning as market conditions change

Requirements

  • Marketing Expertise
  • Minimum 3-5 years marketing experience, preferably with multiple brands
  • Deep understanding of email marketing, social media, content strategy, and digital advertising
  • Experience with Klaviyo, Shopify, Google Analytics, and Meta advertising platforms
  • Proven track record of driving measurable business results (revenue, engagement, conversions)
  • Strong analytical skills - comfortable interpreting data and making strategic recommendations
  • Leadership & Communication
  • Confidence to lead client conversations and set the marketing agenda
  • Excellent presentation skills - can articulate strategy clearly to clients
  • Comfortable having different conversations about budget, performance, or strategy changes
  • Strong project management and delegation skills
  • Ability to mentor and guide junior team members
  • Professional written and verbal communication
  • Relationship Building
  • Natural relationship builder who genuinely enjoys getting to know clients
  • Emotional intelligence and ability to read client needs/concerns
  • Proactive communicator who keeps clients informed
  • Patient and empathetic while maintaining professional boundaries
  • Builds trust through consistency, expertise, and follow-through
  • Strategic Thinking Think like a business owner , not just a marketer
  • Able to connect marketing tactics to business objectives
  • Identify opportunities others miss
  • Balance creativity with data-driven decision-making
  • Long-term strategic thinking vs. short-term reactive planning
  • Brand Understanding Ability to quickly understand and internalize different brand voices
  • Appreciation for luxury/design brands and their unique positioning-
  • Cultural awareness and sensitivity to brand values
  • Maintain brand consistency across all touchpoints

Preferred

  • Facebook Ads Manager
  • Google Ads
  • Attentive or other SMS platforms
  • Faire or other wholesale platforms

Benefits

  • -Flexible remote work schedule
  • Bi-weekly payment via direct deposit
  • Professional development opportunities
  • Exposure to diverse luxury/design brands
  • Uncapped bonus structure
  • Referral fees
Custom Brand Service logo

Custom Brand Service

CBS is based on the idea that small businesses often struggle to build a memorable brand presence in both the digital and traditional marketing arenas. Founder Samuel Boyd has always had a passion for design. While in college, Sam worked full-time, as part of a marketing design team for a Health Information Exchange in Upstate New York. In 2019 Sam became marketing manager for RDerwin Litchfield. His accomplishments include a logo refresh, a website redesign along with a newly designed and implemented online shop for the website. At the same time, Sam realized it was the perfect opportunity to branch out and start his own freelance graphic design and marketing firm Custom Brand Service.

Founded in 2020
Bantam, Connecticut, USA
8 employees (5 in marketing)

Traffic Signals

Monthly Visitors
922
Traffic Source Mix
Search
5.7%
Direct
83.1%
Referral
4.6%
Social
5.7%
Paid
0.8%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
3 (38% of company)