Responsibilities

• Develop and execute the strategy and related tactics for multiple wine brands.
• Be a brand marketer accountable for brand health and performance, a creative innovator for new product development/commercialization, and an effective liaison with the Sales team to promote the brand to distributors and key accounts.
• Develop, implement and assess consumer-facing platforms to deliver and optimize business-building initiatives; leverage equities inherent in existing products and key consumer insights for ongoing marketing plan modifications, package changes, and line extensions; brief and lead consumer agencies to develop and execute brand building platforms.
• Use a variety of data sources to analyze business situations to identify and evaluate key business drivers, challenges, and opportunities; make strategic business recommendations to senior/c-level management.
• Develop creative concepts to fit opportunities; experience with consumer insights, category analytics, product development, and packaging design.
• Proven entrepreneurial track record and competitive drive; ability to manage ambiguity and multiple priorities; resourceful and creative under constraints.
• Efficient project leader capable of guiding teams and projects through the lifecycle; convey urgency and hold team accountable; strong written and verbal communication skills.

Requirements

• Bachelor’s Degree (B.A.) with 7+ years’ marketing experience or MBA with 2+ years marketing experience post-MBA.
• Experience with alcohol/beverage or consumer packaged goods preferred.
• Strong grounding in CPG marketing best-practices across the 4 Ps.
• Strong competencies in strategy, commercialization, execution, and project management.
• Leadership experience with demonstrated success in evaluating data to mine consumer insights and present fact-based recommendations to senior management.
• Exposure to P&L management with experience managing a consumer-facing budget.
• Must have ability to multitask, work well under pressure and be able to adhere to strict deadlines.
• Excellent analytical, organizational, and interpersonal skills with attention to detail.
• Provide good verbal and written communications to all levels of management, both internally and externally.
• Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.
• Highly proficient in Microsoft Word, Excel, PowerPoint, and Canva.
• Discretion with confidential information.

Preferred

• Retailer selling experience beneficial.