Responsibilities

• Build and lead an integrated creator strategy across paid, organic, earned, seeding, UGC, and affiliate.
• Own creator sourcing across macro, mid-tier, and micro influencers, building the right talent mix for awareness, credibility, community, and conversion.
• Own all UGC and influencer briefing , ensuring creators receive clear, compelling direction that supports brand, campaign, and commercial priorities.
• Manage creator programs end to end, from vetting, contracting, and relationship management through content delivery and performance measurement.
• Partner with Creative to develop scalable content frameworks that balance strong brand storytelling with platform-native performance.
• Use data to evaluate impact across reach, engagement, traffic, conversion, revenue, ROAS, and ROI.
• Identify emerging creators, platforms, formats, and cultural opportunities that can drive incremental growth.
• Partner with Digital to grow creator affiliate programs, including ShopMy and TikTok Shop.
• Identify and lead strategic brand , talent, and cultural partnerships that introduce FAB to new audiences.
• Own the creator and partnership budget, optimizing investment based on performance and business priorities.

Requirements

• 3-5 years of experience across influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.
• Proven experience sourcing and managing creators across macro, mid-tier, and micro influencer communities.
• Demonstrated experience developing creator and UGC briefs that translate brand strategy into effective content.
• Proven ability to connect creator activity to customer acquisition, conversion, and revenue growth.
• Strong analytical skills and experience working with metrics such as ROI, ROAS, traffic, and conversion.
• Strong brand and creative instincts, with the ability to guide talent, storytelling, and content.
• Experience managing budgets, agencies, contracts, and external partners.
• Strong cross-functional leadership, communication, and presentation skills.
• Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.
• Beauty, skincare, wellness, or consumer brand experience is preferred.