Responsibilities

• Originate and shape sharp, culturally relevant creative concepts and copy, not just brief them out to others
• Take a product brief and turn it into a strong creative brief the agency can run with, and be hands-on enough to shape the idea itself when needed
• Guide and shape creative work, including giving feedback on design and jumping in to write or punch up a line of copy to get something over the line
• Manage agency relationships and hold the bar for top tier creative
• Bring brand management discipline to the role: keep the brand consistent, understand its voice deeply, and work effectively with vendors and partners
• Balance performance marketing priorities with the need to build brand awareness for a challenger product going up against major national carriers

Requirements

• 10+ years of experience, with real Creative Director or hands-on creative authorship credentials, not just brand or campaign management
• A portfolio of specific, personally originated work for scrappy and/or iconic brands, work that had to earn attention through idea quality, not big budgets- Must have this when you apply
• Brand management experience as a complement to creative craft: comfortable keeping a brand system consistent and working with agencies and vendors, but this should sit alongside creative authorship, not replace it
• Comfortable being hands-on when needed. Think creative-first operator who lives and breathes brand and craft
• Experience working with brands that punched above their media weight is a strong plus
• Has worked both agency side and client side; agency-side depth is now valued highly, client-side experience is still a plus but no longer a hard requirement
• Creative taste can lean more design or more copy, but this person should be able to personally produce or meaningfully shape work on at least one side, not just direct others
• Genuine enthusiasm for great creative work, the kind of person who's geeking out over the latest standout campaign
• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus

Preferred

• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus
• Interest in AI is a plus. Deep AI background is not required or expected