Own global go-to-market and brand positioning for SharkNinja cordless cleaning, coordinating with insights and cross-functional teams to deliver consumer-first messaging and assets that enable worldwide product success.

• Market & Consumer Expertise: Develop deep understanding of pricing, positioning, competitive dynamics, and evolving consumer needs within the cordless cleaning market.
• Global Collaboration: Partner with global teams to articulate product value and create marketing assets that enable worldwide product success.
• Messaging Validation: Drive a consumer first mentality. Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets, leveraging learnings to deliver best-in-class brand communication.
• Strategic Positioning & Portfolio Development: Develop category and brand positioning strategies, portfolio architecture, product concepts, breakthrough claims, and pricing strategies to strengthen marketability and maximize sales performance.
• Asset Development: Develop consumer-relevant messaging and assets that clearly communicate product and brand benefits through close partnership with Consumer Insights across global markets. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.
• Creative Process Management: Manage creative development workflows, including timelines, approvals, and adherence to established processes and protocols.
• Performance Evaluation: Analyze campaign and brand activity performance to uncover insights, optimize future initiatives, and drive continuous improvement.
• Consumer Experience Optimization: Support the development and implementation of best practices and processes across all consumer touchpoints to ensure a cohesive brand experience.
• Product Value Communication: Translate product benefits into clear sales narratives and develop tools that enhance sales effectiveness and customer engagement.
• Cross-Functional Collaboration: Partner with Product Development, IMC, Creative Services, and Sales teams to develop and execute global go-to-market strategies.