Responsibilities

• Manage P&L and marketing budget decisions in partnership with Director of International Marketing to meet fiscal targets.
• Lead annual brand planning process from strategy development to tactical recommendations that align with consumer insights, brand strategy, customer needs, and financial objectives.
• Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
• Identify new opportunities in key markets by leveraging POS/shopper data and partnering with Sales team to adapt to changing market conditions, spurring growth or defending against threats.
• Be the internal expert of your business through ongoing analysis of sales performance, trends, and consumer behavior – providing guidance for monthly, quarterly, and annual deliverables such as consumption forecasting and long-term planning.
• Manage day-to-day relationships with creative, media, and PR agency partners to develop amazing creative, full-funnel marketing executions, and paid and earned coverage that support our brand growth in Canada.
• Collaborate with IMC team to develop and execute effective marketing communication plans for Canada that drive the business, build brand love, and set Premier apart from competition.
• Lead national and account-specific shopper marketing planning to expand retail presence & drive trial.
• Analyze results post-program & incorporate learnings into future strategies and tactics.
• Identify and prioritize opportunities, rooted in customer and consumer insights, to develop new product initiatives that expand the brand into new flavors, channels, and markets.

Requirements

• Bachelor’s degree required in any field
• 4+ years of relevant Brand Management experience required
• Passion or experience in the sports nutrition or general nutrition consumer packaged goods (CPG) industry.
• Ability to influence and lead others
• A strong results orientation
• Self-starter – comfortable ‘figuring it out’
• Strong project management skills
• Quantitative strength –very comfortable with numbers
• Strong verbal and written communication skills
• Cross-functional project team experience