Responsibilities

• Lead integrated marketing programs across product launches, PR, promotions, influencer marketing, and community campaigns to build brand awareness and drive app registrations
• Act as the voice of the customer, representing and advocating for the needs of the Latino community, especially Gen Z Latinos. You will connect with and advocate for the bicultural consumer and need a deep understanding of bicultural audiences.
• Translate strategic insights, knowledge, and trends about the Latino community and dating preferences into actionable brand initiatives
• Help make Chispa a most-loved brand by getting Chispa into Latino culture, through partnerships, social, experiential, influencer campaigns, and more
• Support development of brand KPIs, assess campaign performance, and identify new community-relevant opportunities and partnerships to accelerate growth
• Partner closely with Product to shape product marketing strategy and ensure seamless integration of features into the brand narrative
• Manage agencies (creative, social, PR, influencer) and external partners from ideation to campaign execution. Collaborate with cross-functional teams (legal, media, performance marketing, product, technology, PR) to ensure cohesive brand execution
• Own social media strategy, including channel and content strategy and brand voice, to drive cultural relevance, engagement, and downloads
• Lead influencer marketing strategy and execution, building scalable and culturally authentic creator programs
• In close partnership with the Sr Director, Affinity, drive the Chispa brand strategy, serving as the dedicated brand steward and primary point of accountability for how the brand shows up across all consumer touchpoints
• Operate with autonomy while partnering closely with the Sr. Director of Affinity Brand Marketing, bringing strategic thinking and strong execution to elevate Chispa within the Affinity portfolio