Responsibilities

• Identify relevant brand partnerships for Melissa Doug across both new product and marketing opportunities
• Lead the strategy execution of branded consumer experiences, identifying partners and the roadmap on how we can bring to market
• Develop Brand activation toolkits programming for Specialty Retailers to bring Melissa Doug to life in their stores in a fun engaging way
• Support Outbound Licensing Marketing Initiatives
• Support marketing content development activation at our Retail Store in The Westchester Mall
• Collaborate w/ internal Marketing, Creative and Sales teams to ensure a seamless extension of the brand in new experience and partnership ventures
• Manage external vendors and agency partners to ensure delivery of initiatives
• Monitor competitive landscapes audits insights to identify emerging partnerships and experiential opportunities

Requirements

• Bachelor's degree in Marketing, or other related field required
• Experience in consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other fast paced industries
• Experience working on consumer or retail branded activations preferred
• Experience bringing new ideas or opportunities to life and securing internal approvals

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!