Responsibilities

• Leverage all available tools (syndicated data, primary consumer research, consumer reports, etc.) to identify and advance new product/portfolio initiatives.
• Lead the ideation, development, and execution of product and packaging innovation plans including consumer insights, concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in, and advertising and promotion.
• Initiate and drive cross functional teams consisting of external agency partners and key internal stakeholders to deliver against planned innovation initiatives
• Effectively manage products through the Stage Gate process
• Accountable for P&L analysis of innovation portfolio, driving key initiatives to improve category profitability down to EBIT.
• Develop & refine new and existing segment level innovation strategies for the assigned consumer segments in partnership with the Brand Teams and the Marketing Director, Innovation and Ecommerce.
• Ensure Innovation strategies position the business to succeed in the evolving retail landscape including eCommerce.
• Develop positioning, pricing, and promotional strategies for the new products to deliver long term financial targets.
• Use insights to leverage brand equities to define positioning, point of differentiation, RTBs, new product development, and portfolio strategy.
• Identify unmet consumer and/or customer needs and use those insights to strengthen the consumer products portfolio.