Responsibilities

• Leverage all available tools (syndicated data, primary consumer research, consumer reports, etc.) to identify and advance new product/portfolio initiatives.
• Lead the ideation, development, and execution of product and packaging innovation plans including consumer insights, concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in, and advertising and promotion.
• Initiate and drive cross functional teams consisting of external agency partners and key internal stakeholders to deliver against planned innovation initiatives
• Effectively manage products through the Stage Gate process
• Accountable for P&L analysis of innovation portfolio, driving key initiatives to improve category profitability down to EBIT.
• Develop & refine new and existing segment level innovation strategies for the assigned consumer segments in partnership with the Brand Teams and the Marketing Director, Innovation and Ecommerce.
• Ensure Innovation strategies position the business to succeed in the evolving retail landscape including eCommerce.
• Develop positioning, pricing, and promotional strategies for the new products to deliver long term financial targets.
• Use insights to leverage brand equities to define positioning, point of differentiation, RTBs, new product development, and portfolio strategy.
• Identify unmet consumer and/or customer needs and use those insights to strengthen the consumer products portfolio.
• Build and communicate brand value to support selling and retail prices for new products.
• Support in-market success of new products with comprehensive 360-degree marketing plans and manage the available Advertising and Promotion (A&P) budget.
• Work with the Marketing Director, Innovation to build a compelling vision for the future that positions the organization to achieve its long-term innovation objectives.
• Represent the Innovation Team with multiple stakeholders including CMO, Marketing Communications, Sales, Sales Strategy & Planning, Technology & Innovation, Supply Chain, Brand Finance and Base Marketing Teams.