Responsibilities

• Business and Brand Analysis, Monitoring and Reporting
• In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
• Analyzes business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
• Maintains understanding of the competitive environment to assess impact on business
• Prepares and creates engaging, meaningful and persuasive presentations
• Owns and actively manages brand marketing budget
• Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation
• Leads innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process
• Partners with Finance to ensure profitability with innovation
• Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation

Requirements

• Bachelor’s Degree required; Master’s degree in Business is a plus
• At least 5 years’ experience in consumer-packaged goods brand marketing
• Interest and knowledge in the Brand Experience, Analytics and Communications (specifically, Campaign Management)
• Consumer market curiosity to find opportunities beyond the day-to-day results delivery that will create the future growth of brands
• Exposure to the basics of delivering marketing campaigns, and understands how to plan and execute a marketing or shopper campaign
• Works with external agencies through multiple project lifecycles
• Demonstrates the ability to lead internal and external partners in brand/business initiatives with proven results
• Exposure and full understanding of the P&L drivers and drainers
• Manages A&P, explains adjustments based on financial processes, reconciling POs, contracts and working with legal on SOWs and MSAs
• Has led conversations on relevant projects in weekly meetings with cross functional teams while working autonomously to ensure on-time delivery

Preferred

• Master’s degree in Business is a plus
• Interest and knowledge in the Brand Experience, Analytics and Communications (specifically, Campaign Management)
• Consumer market curiosity to find opportunities beyond the day-to-day results delivery that will create the future growth of brands
• Exposure to the basics of delivering marketing campaigns, and understands how to plan and execute a marketing or shopper campaign
• Works with external agencies through multiple project lifecycles
• Demonstrates the ability to lead internal and external partners in brand/business initiatives with proven results
• Exposure and full understanding of the P&L drivers and drainers
• Has led conversations on relevant projects in weekly meetings with cross functional teams while working autonomously to ensure on-time delivery
• Demonstrates knowledge of relevant Consumer & Shopper insights
• Exposure or ownership of forecasting demand from a particular product or brands/business

Benefits

• comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.