Brand Manager

New York, USA (On-site)

$83K/yr – $100K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic account development and commercialization of RFID and digital solutions for large US importers.

  • Own end-to-end commercial development with major importers and licensees.
  • Must-have: 5+ years in Account Management or Commercial Strategy in B2B tech or apparel.
  • Standout: RFID/IoT solution experience with cross-functional product and data alignment.

Job Description

Responsibilities

  • New Business Development: Aggressively identify and secure new business opportunities with large importers and licensees in the US market, focusing on existing and white-space accounts.
  • Business Recovery: Strategize and execute plans to recover lost volumes and defend current business.
  • Solution Adoption: Drive the adoption and scale of RFID and Digital Solutions, translating technical usage and commercial trends into long-term partnerships.
  • Workflow Optimization: Serve as the primary commercial point-of-contact for importers, managing the complexities of the development and approval workflow which often involves the factory, the importer, and the end-client (e.g., Walmart/Sam's Club)
  • Lead Time Management: Proactively work to streamline the end-to-end sample development and order layout process to mitigate lengthy lead times.
  • Customer Service & Expediting: Coordinate with the global Customer Service and Operations teams to expedite critical orders and resolve issues promptly for importers
  • Digital Integration: Champion and support the deployment of digital solutions, such as direct order uploads and data capture, to improve efficiency for importers
  • Commercial Analytics: Track sales performance, deployment metrics, and opportunity pipeline to proactively identify and mitigate churn risks or stalled deployments.
  • Cross-Functional Partnering: Partner with Product Development and MDM orgs to align commercial needs with back end roadmaps and resourcing plans.

Requirements

  • Education: Bachelor’s degree in Business, Commercial, or a related field.
  • Experience: 5+ years in Account Management or Commercial Strategy, with proven experience in B2B technology or apparel solutions.
  • Domain Knowledge: Strong working knowledge of the apparel supply chain and the commercial dynamics of working with large importers and licensees.
  • Technical: Proficiency with CRM systems and an aptitude for data-backed recommendations.

Preferred

  • Experience in the RFID, IoT, or a similar complex B2B technology-enabled solution space.
  • Familiarity with retail, logistics, or manufacturing use cases and traceability solutions.
Avery Dennison logo

Avery Dennison

3.9 Glassdoor

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide.We are Making PossibleTM products and solutions that provide branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that carry information that improves the customer experience. We lead in serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive.

Founded in 1935
Mentor, Ohio, USA
22K employees (1,179 in marketing)
77% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
277.3K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
54.3%
Direct
35.6%
Referral
7.3%
Social
1.7%
Paid
0.9%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
681 (3% of company)
Median Career Experience
16 years
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.5B
Last Raise
$588.4M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $588.4M
  • Oct 2024
    Post IPO Debt • $542.9M
  • Mar 2023
    Post IPO Debt • $400M

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