Responsibilities

• Development and execution of annual brand plans both qualitative and financial
• Conduct a situation analysis that synthesizes current brand performance, market conditions and organizational capabilities to identify brand risks, implications, and growth opportunities
• Identify key long-term strategies leading to the highest level of sustainable profit for the brand
• Prepare the annual business plan identifying sales and financial goals; objectives, forecasting of volumes, strategies and tactics to meet or exceed financial goals; and recommended budget allocations
• Volume and Inventory forecasting to ensure goals are being met and inventory is balanced
• Ability to pull and analyze data (i.e. AC Nielsen, SommAi, etc.) to support brand plans and positioning
• Perform competitive reviews and analyses
• Manage new item setup, including collecting all applicable details to support data entry into NetSuite
• Coordinate tactical execution and monitor programs to ensure tactics are executed on time and on budget
• Monitor progress versus plan, develop contingencies and recommended solutions as needed, and report variances to the Director.

Requirements

• 5-7 years of alcoholic beverage marketing/luxury branding experience or equivalent required. Spirits experience preferred.
• Undergraduate in marketing or business.
• MBA/ Graduate degree preferred.
• Experience creating consumer facing, creative point of sale/merchandising materials, which support that positioning
• Solid Brand/ Consumer Package Goods Marketing (CPG) Experience
• Experience with building strategic brand plans and a track record of strong execution
• Strong Financial acumen
• Successful candidate will be a very motivated self-starter and be able to work without daily guidance
• A passion for and desire to be immersed in the beverage alcohol business.

Preferred

• MBA/ Graduate degree preferred.