Responsibilities

• Collaborate with the Director of Marketing and manage the Appraisal Institute brand, ensuring consistent and strategic application of brand standards across all marketing and communications channels
• Drive ongoing brand development efforts, ensuring AI’s visual identity, messaging framework, and value proposition remain strong, modern, and aligned with strategic priorities
• Collaborate with the Director of Marketing on the development of high-quality creative assets, marketing collateral, and promotional materials that strengthen organizational visibility and credibility
• Partner with internal stakeholders and external vendors to ensure deliverables align with AI’s brand guidelines, values, and professional identity
• Monitor brand health and audience perception, identifying opportunities to strengthen positioning and differentiation
• Develop and oversee the Appraisal Institute’s trade show and event marketing strategy, supporting engagement at the annual conference, external industry events, and chapter programs
• Create and maintain AI’s first comprehensive trade show playbook, ensuring repeatable, scalable, and brand-consistent event practices
• Design and execute event-related marketing campaigns that support organizational objectives, enhance participation, and strengthen return on investment
• Collaborate with internal teams to ensure cohesive messaging, strong on-site presence, and meaningful member and stakeholder engagement
• Collaborate with the Director of Marketing on the development and implementation of AI’s social media strategy, ensuring alignment with branding pillars and member engagement goals

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field required
• Minimum of 3 years of professional marketing experience with demonstrated success in brand advancement and audience engagement
• Proven ability to manage event marketing, social media strategy, branding, and vendor partnerships
• Strong analytical skills with experience tracking KPIs and campaign performance
• Excellent communication, project management, and organizational skills
• Collaborative leadership style with a creative, data-driven approach
• Up to 25% travel

Preferred

• Experience in a nonprofit or professional association environment preferred