Brand Manager

Columbus, GA (Hybrid)

$85K/yr – $115K/yrMid Level4+ years expFull time

Posted 3 days ago

Job Summary

Own and drive brand strategy, market analysis, and cross-functional campaign execution while managing budgets and reporting on performance.

  • Lead brand positioning and communication initiatives
  • Oversee cross-functional campaign execution and team guidance

Job Description

Responsibilities

  • Provide comprehensive analysis of market trends, analysis of consumer habits, competitor pricing impact, sales techniques, advertising performance
  • Monitors and reports performance against KPIs; Identifies opportunities and concerns to drive growth and profitability.
  • Develops reports and presents on campaign efforts, successes, etc.
  • Manages campaign/program budgets and timelines in order to execute key plans and ensure objective are met on time and within budget.
  • Responsible for the development of brand positioning and communication strategies.
  • Manages brand strategy processes, including guidelines, vision, and value proposition for short and long term strategic objectives.
  • Develops strategies and manage marketing campaigns to ensure customers' expectations are met.
  • Works with cross-functional teams to ensure marketing efforts are executed.
  • Provide guidance and direction to Associate Brand Managers and Coordinators.

Requirements

  • Bachelor's Degree in Marketing, Business Administration or related field
  • Four to six years of professional job-related work experience
  • Two to four years experience in a in a fast paced brand marketing environment
  • Proven and successful experience working with a team on high-value business projects portraying successful project management, time management, and people management skills
  • Or an equivalent combination of education and experience

Preferred

  • Master's degree in Marketing, Business Administration or related field

Benefits

  • include medical, dental, and vision coverage, prescription drug coverage, health care flexible spending, dependent care flexible spending, Aflac supplemental policies (Accident, Cancer, Critical Illness and Hospital Indemnity offered at no costs to employee), 401(k) plans, annual bonuses, and an opportunity to purchase company stock.
  • On an annual basis, you’ll also be offered 11 paid holidays, up to 20 days PTO to be used for any reason, and, if eligible, state-mandated sick leave (Washington employees accrue 1-hour sick leave for every 40 hours worked) and other leaves of absence, if eligible, when needed to support your physical, financial, and emotional well-being.
Aflac, Incorporated logo

Aflac, Incorporated

3.6 Glassdoor

Over 50 Million people worldwide have chosen Aflac because of our commitment to providing customers with the confidence that comes from knowing they have assistance in being prepared for whatever life may bring. With Aflac, whether you're a large business or a small one, you can provide your employees with the kind of benefits they’d expect from a bigger company, helping your business stand out from the crowd. Hundreds of thousands of businesses across the United States already make Aflac available to their employees—at no direct cost to their company.Choose from a wide range of products that can help your employees with health events—from accidents, to disability, to cancer, to life insurance. Your employees enjoy benefits from Aflac, all employee-paid.Please check out Aflac.com for more information.

Founded in 1955
Columbus, Georgia, USA
18K employees
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$85K/yr – $115K/yr

Taken straight from the job posting.

See all Aflac, Incorporated salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.8M
Monthly Google Ads Budget
$402.5K
Traffic Source Mix
Search
25%
Direct
48.4%
Referral
9.3%
Social
3.8%
Paid
3.5%

Headcount Trend

Current headcount: ~18K

Recent News

Aflac, Incorporated logo

Brand Manager

Aflac, Incorporated · Columbus, GA · Hybrid