Responsibilities

• Develop a knowledge and understanding of Wright State’s brands to be a resource internally (i.e. university staff) and externally (i.e. institutions, retailers, etc.) to ensure brand compliance.
• Understand the brand and how to identify appropriate use and misuse, enforcing university brand guidelines
• Ensure Wright State’s brands are represented within guidelines, being able to approve or disapprove requests with explanations
• Be a resource for brand inquiries for internal stakeholders and vendors
• Review requests through apparel/product and CLC platforms to ensure brand compliance.
• Review, approve, and track requests, renewals, and product submissions from vendors, licensees, and internal stakeholders
• Oversee finished sample approvals to ensure accuracy, color consistency, and product quality
• Serve as the point of contact for internal stakeholders and vendors seeking brand usage approval, promoting brand awareness and compliance
• Gather materials for trademark efforts
• Create unit logos using Adobe software
• Monitor and respond to inquiries regarding brand guidelines
• Develop reports on vendor and stakeholder requests

Requirements

• Bachelor’s degree
• Strong organizational skills and attention to detail.
• Proficiency in the Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Proven ability to multi-task, prioritize, and manage competing deadlines in a fast-paced environment, and the ability to work independently
• Creative thinker in developing innovative ideas and solutions to marketing/communication challenges.
• Demonstrated ability to collaborate effectively with cross-functional teams and internal stakeholders.

Preferred

• Understanding/working within brand guidelines
• Experience within the retail and/or apparel industry
• Understanding of collegiate retail and fan engagement strategies
• Passion for higher education, university spirit, and/or brand storytelling