Brand Health Insights Analyst at Fortune Brands | Deerfield, IL | $80K/yr – $115K/yr

Fortune Brands

Brand Health Insights Analyst

Deerfield, IL (Hybrid)

$80K/yr – $115K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise consumer insights across VOC, research, and dashboards to guide brand and category decisions.

Own end-to-end insights from VOC, research, and syndicated data to inform brand and category reviews.
Must-have: Experience translating multi-source data into clear strategic recommendations.
Standout: Track record building dashboards in Tableau/Power BI/Looker with broad cross-functional impact.

Job Description

Responsibilities

Bring together insights from Voice of Customer (VOC) programs, primary and secondary research, syndicated datasets, and first-party data to help teams better understand consumer, professional, and market trends.
Support the development of comprehensive category and marketplace reviews by connecting quantitative and qualitative insights.
Analyze tracking studies such as brand health, awareness, and shopper journey programs, helping teams understand performance trends, underlying drivers, and opportunities to better serve customers.
Prepare clear, engaging insight summaries and visualizations and share findings with brand and marketing partners on a recurring cadence, helping teams understand results and consider thoughtful next steps.
Work with the consumer insights team and partners to maintain and optimize syndicated data resources and consumer research platforms so insights can be shared broadly across brands and teams.
Monitor category, competitive, and channel performance using syndicated sources and share relevant insights that help inform business conversations and planning.
Partner closely with Brand, Product, Marketing, Media, Strategy, and Data & Analytics teams to support insights needs across the enterprise.
Contribute insights that support long-range planning initiatives and enterprise-level strategic priorities.
Build and maintain dashboards and recurring reports using tools such as Tableau, Power BI, or Looker to make insights more accessible across the organization.
Ensure reporting outputs are intuitive, easy to interpret, and aligned with stakeholders’ decision needs.

Requirements

Bachelor’s degree in Business, Marketing, Economics, Data Analytics, Statistics, or a related field and at least six years of experience in marketing analytics, consumer insights, or a related field OR high school diploma and at least ten years of experience in marketing analytics, consumer insights, or a related field
Experience working with brand health tracking, consumer research, syndicated data, or tracking studies.
Experience partnering with research vendors or survey platforms to support research programs.
Experience analyzing brand health, awareness, or shopper journey studies.
Experience working with research platforms or vendors such as Qualtrics, Ipsos, or similar survey providers.
Demonstrated ability to translate data from multiple sources into clear insights and recommendations.
Experience in CPG, consumer durables, retail, or other consumer-focused industries.
Experience building dashboards or data visualizations using tools such as Tableau, Power BI, or Looker.
Strong communication skills with experience presenting insights to marketing or cross-functional teams.
Ability to manage multiple projects and research initiatives simultaneously

Preferred

Master’s degree in Business, Marketing, Data Analytics, Consumer Insights, or a related field.
Experience working with syndicated data platforms such as NIQ, Circana, or Kantar

Benefits