Brand & GTM Lead

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the narrative and content engine for a social impact brand, driving messaging architecture, authentic voice, and cross-channel storytelling while hands-on creating content, hosting podcasts, and guiding events and creative direction for the US market.

  • Brand & Content Ownership: Define messaging, voice, and positioning across channels; produce editorial content end to end.
  • Media & Experiences: Lead podcasts, travel for recordings, manage production with remote editors, and own social presence.
  • Creative & Trends Execution: Direct briefs to designers and editors; monitor trends to keep the content calendar fresh.

Job Description

Responsibilities

  • Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences.
  • Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers.
  • Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically.
  • Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution.
  • Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution.
  • Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale.
  • Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively.

Requirements

  • 4–8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem.
  • US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions.
  • A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week.
  • Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely.
  • Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it.

Preferred

  • Prior experience building a brand function from early stage (seed to Series B).
  • Existing relationships with social impact influencers, nonprofit leaders, or CSR press.
  • Video editing or production experience (even basic), so you can give precise direction.
  • Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms.

Benefits

  • Travel budget included.
  • Full flexibility on location within the US.
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Goodera

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Goodera executes hosted volunteering experiences that are accessible, engaging, and impactful for the world’s leading organizations like IBM, Airbnb, ServiceNow, Visa, and Target – 65 of our 500+ customers are Fortune 500 companies. We power on-demand volunteering experiences hosted by our ambassadors for your employees -across 1000+ cities in 100+ countries worldwide. We embrace action on social causes that align with SDGs with tailored in-person, virtual, and hybrid volunteering programs designed to bring people and purpose together.We are a team of problem solvers and builders who are on a mission to revolutionize the way the world volunteers through technology.

Founded in 2014
San Mateo, California, USA
446 employees (120 in marketing)
44% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
37.1K
Traffic Source Mix
Search
44.4%
Direct
42.8%
Referral
8.1%
Social
2.9%
Paid
1.6%

Headcount Trend

Current headcount: ~445

Marketing Team

Marketing Team Size
51 (11% of company)

Funding

Total Funding
$27.6M
Last Raise
$10M
Series A, 3 years ago

Funding History

  • Nov 2022
    Series A • $10M
  • Mar 2018
    Series B • $12.1M
  • Jun 2017
    Series A • $5.5M

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