Responsibilities

• Own the strategy behind our marketing ecosystem and work directly with Kelsea to strengthen the brand, sharpen messaging, support launches, grow qualified demand, and ensure marketing connects to revenue.
• Create the strategy, campaign direction, messaging briefs, performance insights, and content priorities that guide execution.
• Study Kelsea’s voice, content, offers, audience, and sales language and turn that into messaging that sounds like her and moves the right people to act.
• Lead marketing strategy across core ecosystem channels including social media, email, podcast, blog, live events, mastermind promotions, private advisory marketing, in-person events, partnerships, website and sales page performance; understand how pieces fit together to support sales.
• Look at data, mine the audience, study the buyer, and bring recommendations across email metrics, social performance, website and sales page data, content response, audience comments and DMs, sales objections, client language, campaign results, market opportunities.
• Create clear briefs that explain goal, audience, message, content angle, hook, CTA, source material, deadline, platform, and how we will know if it worked.
• Ensure campaigns, launches, and marketing priorities are executed on time and content aligns with offers and sales opportunities.
• Assist in turning audience trust into qualified demand and help build a structured, proactive marketing function.

Requirements

• Based in the Dallas-Fort Worth area (This is a Dallas-Fort Worth Area Only / remote-first mechanism)
• Experience We’re Looking For includes: Personal brands; High-ticket coaching, consulting, advisory, education, or service-based businesses; Launch strategy; Email marketing; Social media strategy; Content strategy; Campaign planning; Marketing analytics; Messaging and audience research; Creative direction; Lead generation; Ads strategy or ad creative direction; AI-supported marketing workflows; Working closely with a founder or CEO.
• You do not need to be a designer, video editor, technical ads buyer, or sales closer.

Preferred

• Bonus points for experience with Meta ads strategy, podcast marketing, webinar or live event campaigns, mastermind launches, partnership marketing, speaking or podcast outreach, or marketing to women entrepreneurs or mom founders.

Benefits

• Paid time off
• Paid company holidays
• Remote-first, flexible work environment
• Monday-Thursday primary collaboration rhythm
• Friday protected from routine meetings and founder access
• Professional development support after 90 days
• Company-paid access to required tools and platforms
• Additional benefits may be added as the team grows